A Salon Owner’s Guide to Wealth
Everything you need to know about selling retail and running a profitable salon!
This is “the” Start up Guide For Opening, Running and Managing a Successful Retail Salon
Finally a book that will enable a beauty salon to make money! Endorsed by all the L’Oreal brands and the Professional Beauty Association. A must read for every salon owner who wants to make money in the salon business. Ready, Set, Go! Books leaves no stone unturned in this step by step guide that guarantee’s you will make money in your salon by following the easy steps outlined in this book.
This book includes design plans, profit-making strategies and money-making promotions that are easy to implement. Do your salon’s clients buy their shampoo at the grocery store? If they do, shame on you. Buy this book and learn how to bring their business back to your salon and make your business into a retail moneymaker.
Selling Retail Made Easy
- Every detail to lead you to success
- Avoid costly mistakes
- Retail success tips from the pros
- Gain the financial success others wish they had
From the Book Introduction
Selling retail, especially in the beauty industry, isn’t rocket science. Your clients come to you to look and feel better, they like the way you do their hair (or nails or whatever other services you offer). Your clients come to you looking for product advice. What if instead of sending them (and their money) to another store, you directed them to the product you have on hand? The very one they just used.
The one and only product that will deliver the results they need. The one you’re going to spend five minutes demonstrating to them and teaching them how to use before they leave your salon.
If you do this – demonstrate a product’s use, value and benefits to your client – you can almost guarantee yourself a long-term income from product sales to your client. Once they see you as the authority and resource you are, they’ll trust you for their beauty products, and that means more income per client per year.
Let’s say you see 20 clients a day and they spend an average of $5 additional dollars each on a retail product in your salon, that would get you $500 extra a week (we’re assuming you’re open five days). Or $2,000 a month. Or $25,000 a year (we gave you a two week, paid vacation).
What would that extra income cover? Your rent? The mortgage on your house? College tuition for your kids or new car or vacation of a lifetime fund? Would it help you hire another stylist, expand your salon or increase business in some other way?
If a thought about how you could use an additional $25,000 a year popped into your head, this book is for you.
If you want to open a successful salon with a strong retail focus, this book is for you.
“Jeff Grissler has been contributing to this industry for many years and now he compiles his best work. Retailing in no longer a luxury. Selling retail is now a necessity to stay in business. This book will show you exactly how to stay creative and sell retail too.
Very soon, the only salons open will be those that understand the art of selling retail products. Jeff Grissler will teach you how to do it best. Buy this book and your reward is that your salon will be more profitable and you will earn more money.
Jeff had put on the pages precisely what you need to do to increase retail sales. Start selling now by implement these ideas into your company. Learn what most of the big boys are doing today to increase profit.
The largest money pit in salons today is the lack of retail sales. Jeff Grissler shows you the way to increase retailed and how to keep it there. This is the future of beauty in action. This is what I teach. The first thing I share with the salon I consult is selling retail is a must. In order to maintain you must sell and increase retail sales and know how to position it. This book makes it easy for you to do both and more. Get this book and stay in business making money.”
— Geno Stampora Master Educator, NAHA Hall of Leaders Member
Patrick Parenty, President, L’Oreal Professional Products:
With the launch of Ready, Set, Go!, Jeff Grissler and Eric Ryant have created a new benchmark publication on how to open and run a successful salon. For the first time in our industry, we have a true “how to” guide that can help a motivated salon professional open a new salon; and for that matter, allow already operating salons to improve their business foundation. A must-read for all existing and future salon owners.”
Kris Sorbie, President, Kris Sorbie LLC and Redken Education Artistic Director:
A little known fact is that a portion of my career was spent as an interior designer of hairdressing salons with clients in England, Scotland and Ireland. In my experience Ready, Set, Go! has left no stone unturned in offering advice to potential salon owners. I thoroughly enjoyed reading this extremely well written book and thank Jeff Grissler and Eric Ryant for ensuring that we know what we are doing before we take the plunge into business.”
Howard Hafetz, CEO, Raylon Corporation:
As I am reading Ready, Set, Go!, my entire business life went flashing before me! What if…every salon owner had read this book before they opened their salon? What a better place the professional beauty industry would be. Albeit with less salon owners, but for sure, those salon owners would be much better equipped and would have a much higher probability for success. Jeff and Eric have created a primer for all salon professionals. One book, one read, everything you ever wanted to know, and plenty of things you may not want to know about running a successful salon. This book should be on the shelf of every salon in America and quite possibly be a ‘must-read’ for every stylist in the salon, as well!”
Chris Baran, GP, Fuel Education Systems:
If you have any intention of opening a salon – Ready, Set, Go! is a must read! Where in the world was Ready, Set, Go! when I needed it? Opening a salon prior to reading Ready, Set, Go! could cost you thousands of dollars! The Facebook quotes from salon owners around the world sharing stories is so real and valuable!”
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Our mailing address:
Wise Media Group
19 Old Town Sq., #238
Fort Collins, CO. 80524
You may contact us at anytime with any questions or concerns.
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